A comprehensive tracking system is critical because a click means someone is engaged with your product or content. Track Each Link and *All* LinksĮffective link tracking and analytics are other “must have” features of your link shortening solution. The Upshot: When you turn links into brand assets, you create consistent experiences across channels, build trust with your audience, and provide context for every piece of content shared.
Nonprofits can experiment with /donate or /volunteers, a finance company could try /invest or /banking, or healthcare could use /HeartHealth101 or /insurancepolicyFAQ. Any Bitly link can be customized by clicking the “edit” button next to the link.Ĭustomizing a link tells your audience what they’re getting and makes it much easier to remember and type. When you shorten a URL through Bitly, you can switch out the randomly generated letters in the back-half of the link and customize the text. – Cleveland Clinic breaks out the city, the brand, and its purpose all in one link: cle.clinic Customize – TD Bank pushes the website subdomain, go.td.com – Vissla chooses to use a domain that mimics the company name, viss.la – Red Bull & Nike made domains out of their slogans, win.gs and swoo.sh, respectively – Bitly uses bitly.is, so we can create links like bitly.is/everywhere One study we conducted with Beats by Dre showed branded links receive a 34% higher click-through rate! This “Branded Short Domain,” replaces the generic “bit.ly” with something that more closely reflects your brand.īranded Bitly links not only adds a level of professionalism to your online presence but also promises to increase your clicks and engagement over standard short URLs. Brandįor instance, in Bitly you can set up your own custom domain. If the link shortener you are considering doesn’t have the ability to brand and customize links you will be missing out on a great feature that can make a significant difference to your business. Branding and customizing your links makes them easier to remember and increases engagement. When assessing different link shorteners make sure you are able to brand and customize your URLs. Read on for more details on these features and how they can improve your marketing efforts. So, here is a checklist of 13 URL shortener features you’ll want to consider: What’s the best link shortener for you? The one that ensures that you have the most effective platform. It can help build your brand, share content via social media, create great mobile experiences and help you understand the performance of your marketing activities. A URL shortener is a critical tool for any marketer or business.
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